If you hadn't already guessed from the title this blog post is all about the imminent arrival of Costa Coffee into our town. Many local cafes and coffee shops are greeting the newcomers with a rather chilly welcome. Lots claim it will ruin their business, local independents and spout the usual 'this bloody council' ect. I, however, see their move in the same sort of way as when I see yet another 'Cash for your dodgy old goods' opening, they occupy an entirely different area of the market.
At Crema we work with the finest roasters in the country, sourcing the most exciting and interesting coffees to sympathetically brew for our customers. We will always aim to do so much more than fulfil a caffeine requirement, taking you on a taste bud tingling journey of varying origins, processes and brew methods. I think Costa Coffees regular bag will read more like 'Italian Style - 100% Arabica (Probably)', but that is their ground and I have no issue with that. Their opening will generate jobs, fill an empty shop and give me somewhere to send those customers who find their request for an extra hot latte rejected.
So in short, Costa, I welcome you and yours to the town. To everyone else, don't begrudge them their success, just decide whether you're trying to compete with UK's 1,375 (and counting) Costa Coffees or offering a different package altogether.
At Crema we work with the finest roasters in the country, sourcing the most exciting and interesting coffees to sympathetically brew for our customers. We will always aim to do so much more than fulfil a caffeine requirement, taking you on a taste bud tingling journey of varying origins, processes and brew methods. I think Costa Coffees regular bag will read more like 'Italian Style - 100% Arabica (Probably)', but that is their ground and I have no issue with that. Their opening will generate jobs, fill an empty shop and give me somewhere to send those customers who find their request for an extra hot latte rejected.
So in short, Costa, I welcome you and yours to the town. To everyone else, don't begrudge them their success, just decide whether you're trying to compete with UK's 1,375 (and counting) Costa Coffees or offering a different package altogether.
No comments:
Post a Comment